Privacy policy
Last Update: January 1, 2026
At Alice & Rachel, we value your privacy. This privacy policy explains how we handle the personal data we collect through our webshop and services, why we collect this data, how we protect it, and your rights as a user.
1. Who is responsible for your data?
This website is managed by: Alice & Rachel
Email: support@alicerachel.com
Country of establishment: Cape Town, South-Africa.
We are responsible for processing your personal data as described in this privacy policy.
2. What data do we collect?
When using our webshop, we may collect the following data:
Personal data:
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Name, address, postal code, city
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Email address and phone number
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Payment details (via Creditcard only)
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Products you purchased or wishlists you have created
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Browser, device, and website traffic information
Account data:
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Username and password (if you create an account)
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Order history
Technical data:
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IP address, browser details, device, and operating system
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Pages visited, click behavior, and traffic information
Communication data:
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Messages via email, contact form, or chat
Marketing preferences:
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Consent for newsletters and promotional emails
3. Why do we collect this data?
We use your data for the following purposes:
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Processing orders and payments
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Delivery and returns handling
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Customer service and answering inquiries
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Managing your account and order history
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Improving our website and service
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Sending newsletters or marketing communications (if consent is given)
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Compliance with legal obligations, such as administration and taxes
4. How do we protect your data?
At Alice & Rachel, we take data security seriously and implement appropriate technical and organizational measures, including:
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Payment encryption via SSL (https)
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Limiting access to personal data to authorized employees
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Regular security updates and backups
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Working with trusted payment and shipping partners
5. Cookies and Tracking
Our website uses cookies and similar technologies to enhance your shopping experience, perform analytics, and optimize marketing.
Types of cookies we use:
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Essential cookies: necessary for the functioning of the website and shopping cart.
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Analytical cookies: for statistics and improving the website.
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Marketing cookies: for personalized ads and newsletters.
You can manage or disable cookies via your browser settings, but this may affect website functionality.
6. Sharing of Data
Alice & Rachel only shares your data with third parties when necessary for:
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Fulfilling an order (e.g., with delivery services and payment providers)
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Compliance with legal obligations
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Protecting our rights, property, or safety
We never sell your data to third parties for commercial purposes.
7. Retention Periods
We do not retain personal data longer than necessary for the purpose for which it was collected or as required by law. For example, order data is retained for 7 years for tax purposes.
8. Your Rights
You have the right to:
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Access your personal data
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Request correction or completion of inaccurate data
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Request deletion of personal data (if allowed)
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Request restriction of processing
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Request data portability
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Object to processing for direct marketing
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Withdraw consent for marketing communications at any time
To exercise your rights, contact us at support@alicerachel.com. We respond within the legal timeframe of 1 month.
9. Minors
Our website is not intended for children under 18. We do not knowingly collect data from minors without parental or guardian consent.
10. Changes to this Privacy Policy
Alice & Rachel may update this privacy policy to comply with laws or improve our services. The most recent version is always published on the website.
We recommend checking this policy regularly. By continuing to use our website after changes, you agree to the updated policy.
11. Contact
For questions about this privacy policy or the processing of your personal data:
Email: support@alicerachel.com