Welcome to Alice & Rachel

For 27 years, we – two friends from South Africa – have been sharing our passion: helping women shine just as they are.

For us, it’s not just about the clothes, but about how you feel – confident, free and comfortable. We select every item with care, so that your personality shines through, with an eye for quality and style.

To celebrate Autumn, you can now shop everything with up to 60% off.

Feel welcome. This is your moment.

With love

Alice & Rachel

Artistic printed shirts

1 8

Dresses

1 8

Heels

1 8

Overalls

1 8

30-day money-back guarantee

At Alice & Rachel, every piece is chosen with care, comfort, and timeless elegance in mind, made to help you feel confident and truly yourself.

That’s why we offer a 30-day return guarantee. If something doesn’t feel quite right, simply reach out and we’ll take care of you with a full refund. No stress, no questions.

You’re always welcome here - because at Alice & Rachel, you come first.

A Heartfelt Thank You

For 27 wonderful years, we — Alice and Rachel — have had the privilege of welcoming you into our boutique.

What started as a small dream grew into a place filled with style, personal stories, and meaningful moments. Together, we’ve shared special occasions, everyday outfits, and the confidence that comes from feeling truly yourself.

Our boutique has never been just about clothing. It has always been about you — feeling beautiful, comfortable, and confident in your own way.

We are incredibly grateful for your trust and loyalty throughout the years. You are the heart of everything we do.

To celebrate this journey together, we’re excited to invite you to our biggest Autumn Sale ever, with discounts of up to 60%.

Thank you for being part of our story — and we can’t wait to welcome you again.

With love,
Alice & Rachel 🤍

FREE SHIPPING

Enjoy free premium shipping on every order with fast, reliable delivery and no hidden fees.

FREE RETURNS

Enjoy free returns on every order with a simple and hassle free process.

SECURE PAYMENT

We prioritize your security with fully encrypted and 100% protected payments.

BASED IN SOUTH AFRICA

Operating locally with care and transparency.

Excellent 4.7/5 ⭐⭐⭐⭐⭐ (Based on 5000+ reviews)

GALLERY OF HAPPY CUSTOMERS

"My husband said I should show the shoe properly, so I just lifted my foot like this haha. I’m really happy with the shoes, they’re so comfortable and look beautiful!"

Janice S.

"I feel so confident and put-together in these heels. They’re comfortable and look absolutely stylish!"

Aubrey H.

"I love this blouse! The color is vibrant, the fit is perfect, and it feels so comfortable. I get compliments every time I wear it!"

Dana M.

FREQUENTLY ASKED QUESTIONS

When can I expect my order?
All orders are processed as quickly as possible and are usually dispatched the following day. Once your order has been dispatched, you will receive the tracking details within 24–72 hours. As we work with international partners, the delivery time may then vary between 7 and 20 days before the order is delivered.
Do you offer free shipping?
Yes! We offer free standard shipping on all orders. We make sure there are no hidden or extra costs at checkout, so you know exactly what you pay.
What if my item doesn’t fit?
No worries! You can return or exchange your order within 30 days if it doesn’t fit or you’re not satisfied.
How can I track my order?
Once your order ships, you’ll receive a tracking number via e-mail. At the top of our homepage is a section 'Track you order' which you can use to get the most actual updates about your order.
How can I contact you?
Do you have a question or need help? Feel free to contact us using the contact form in the header of our website. You can also email us at support@alicerachel.com. We’ll get back to you as soon as possible!